Sunday, June 27, 2010

Summary about Magazines-chap5

Well magazines to have had a long history in US like newspapers.The colonial period is a type that have variety of opinion pieces ,facts and human interest stories.After the revolution,continue to target educate elite audience and present mix of topical and political articles.During penny press era which is 4rum 1820 till 1860 magazines appealed to mass audience and target the middle clas.In 1860 to 1900 many new magazines appeared and between the wars three magazines types emerged which are digest,news weeklies and pictorial magazines.well magazine in digital age,they are still learning how to use the internet.Replica editions are not online editions but they mimic the print magazine,then mobile magazine can be read on laptops ,cell phones and magazine podcast are available.Well to talk about the magazine industry,it can be classified by the type of content presented in magazine by three tradition components of manafacturing.They are content categories,funtional categories and magazine ownership.I also get 2 knw that a variety of people work together to create a magazine like departments and staff.They publish the magazine to plan for upcoming issue.As in economics it contains revenue sources and the magazine industry facing tough time.Last but not least i have learned about the feedback which are Audit Bureau of circulation,Business Publication Audit and Online readership,Finally to talk about the magazine audience,85% of US adults read at least one magazine per month,readers more educated and more affluent than non-readers.

Thursday, June 24, 2010

Summary about Newspapers

Newspaper have had a long history in the U.S. Journalism in Early America contains two important Newspapers which are General features of colonial newspaper and Noteworthy Colonial newspaper.At the beginning of Revolution,tension happened between Colonies and Britain.The political press happens from the year 1790 till 1833.During the First Amendment which happened on the 1790,guarantees the press freedom.Anne Royall was the first important female political journalist.I have also learned about penny press that has changed which are basis of newspaper economic support,distribution pattern and definition of news.Well as we all know,newspapers become Big business.As we can see,Civil War and development of telegraph changed how stories were written in 2 ways they are lead and inverted pyramid.Rather than that,i have also learned more or less about yellow journalism which increased the use of sex,murder,self-promotion,and human interest stories and the positive impact are enthusiasm,professional writing,aggressive reporting and investigative journalism.Then the impact of the great depression are social and economic on newspapers that many dailies went out of business and radio emerged as competitor for advertising dollars.After the world war 2,economic forces affected the newspaper industry like more consolidation,grown of chain newspapers,few cities with competing newspapers and so forth.Well besides that we have online newspapers that vary in size and complexity.Advantages over print newspapers are not limited by news hole size,interactive.Replica Editions is not as same as the online editions.They look the same as traditional editions,with same content,whereas mobile media are like cell phones,laptops.Defining features of newspapers..they are diverse array of content,conveniently packaged,local,historical record,watchdog role and timely.Then print dailies categories of newspapers are national newspapers and on.When producing the print and online paper,convergences has appeared in print and online newspapers.In prepublication routine,sources of news like local reporting,then News hole,printed papers are laid out and printed,whereas online news hole are not applicable and convergences:reporters prepare stories for online and print.In economics,business model is changing and two main revenue sources are advertising and circulation.In advertising revenue,print version of newspapers contain local advertising,classified advertising whereas in online version,contain banner advertising,display advertising and classified advertising.Then in Circulation revenue,subscription and single -copy sales and overall circulation figures are very important to the newspaper industry.

Single again Dumped Britney Spears back to Bingeing





Britney Spears is in the midst of a fast food feeding frenzy,piling on the kilos after a series of boy-related binges.The mum of two had been happily juggling romances with backup dancer Chase Benz and ex-husband Kevin Federline during her Circus tour.But with both men putting a sudden end to the furtive flings,Britney's been stuffing herself to dull the pain.
"She's chowing down on the junk food like there's no food tomorrow,"says an insider."She has people sneak out for her most nights to get food ,she gives them a list to exactly what she wants..and then she spends a good three hours locked in her room working her way through it."
Famously unstable Brit was devastated when Chase reunited with his home-town girlfriend after their short-lived sexcapade.Then K-Fed also had a chance of heart and pulled the plug on their romps,flying back to LA to patch things up with girlfriend Victoria Prince."She'd been learning on both men for emotional support to help her get through the tour,"says an insider."But Kevin's washing his hands of Brit."
After getting sympathetic staff to trawl fast-food joints such as McDonald's and Taco Bell behind her controlling father Jamie's back,wardrobe assistants are now working overtime to deal with Brit's rapidly expanding waistline."She's put on about 10 pounds [4.5kg] and none of her costumes fit anymore!"says a source."Her dresser is literally pulling her hair out because she's constantly having to alter those skimpy little outfits Britney wears on stage.

Saturday, June 19, 2010

Summary of chapter 13-News Gathering and Reporting

I have learned about deciding what is news.They contains timeliness,proximity,prominence,consequences,human interest and economics.Internet increase number of news sources like general new sites,news aggregators and specialized news sites.Well in digital age,they contain Citizen Journalisim,Hyperlocal News,and the Converged Journalist.Besides that,i have learned about the categories of news and reporting that is hard news and soft news.In hard news they contain two medium that is print media and broadcast media,whereas soft news features wide range of topics and human interest and they also follow the Inverted Pyramid style like print media that is more common on TV than radio.They also contain Investigative Reports that is kinda longer than typical news.Well according to the News flow,many gatekeepers in print and broadcast news whereas online reporting have fewer gatekeepers.Rather than that,there is a important service which is knwn as the Wire Services.The 2 biggest wire services knwn as AP AND UPI.Wire Services provide most of the news about what's going on outside the local community.Media also have different in News courage knwn as words and pictures where TV has strong visual dimension ,but visual is also important to print and online.Finally i also learned about Readership and Viewership in where audience has become less likely to trust the media.

Friday, June 18, 2010

Summary on Chapter 2-Perspectives of Mass Communication

Chapter 2 is basically about Perspective of Mass Communication..Throughout this whole chapter i understand about 3 main things which are Paradigms,Functions Analysis and Critical or known as Cultural studies.Well what i understand about paradigms is that they are models guiding about how we think.It is relevant to mass communication process include Functional Approaches and Critical approach.They are very useful because they provide perspective to examine mass com,understand the media behaviour and help identify important elements,whereas Functional Analysis is something best understand by examining how it is used.For mass media ,this means how audience interact with media.The functions of mass comm for society are societal level,society require certain communication,some are handled by media and we must consider the consequences.The 1st ting Surveillance that is warning and instrumental,then consequesnces that will speed of propagating truth and error,anxiety and so forth.Then there is Interpretation that express the viewpoints.The consequences are wide range of contrasting viewpoints,weight all sided b4 making conclusion.Linkage is where bring together various elements of society followed by the consequences that build new groups or communities and hate groups that uses the internet.Transmission of values is where people adapt behaviours of group,followed by consequesnces that stabilize society by creating bonds.As n TV,they has great potential in socialization,violent or stereotypical content as in Entertainment that lead 2 content appeals to lowest common denominator of taste.2 ways on how people use mass media by uses-and gratifications.They are Cognition,Diversion,Social utility and withdrawal.As in Critical studies,contrast with functional approach,more qualities and examine different concepts .Basic concepts that i learned are culture,text,meaning,polysemy,ideology and hagemony.

CHRIS BROWN 'S CLAW ACTION TOWARDS RIHANNA





First of all why did CHRIS BROWN beat up RIHANNA?? Every single people will be wondering..y??Well for my information that i got was that,because Chris had been cheating on Rihanna,who called while they were in the car.Apparently Rihanna figured it out got upset,hit him while he was driving and he flipped and beat her up.Rihanna gave Chris Brown Herpes,currently being denied by Rihanna's camp.Rihanna broke it off with Chris Brown causing him to flip out and beat up Rihanna.I think Chris Brown was cheating on her and she found out.Not sure how it causes you to flip out and try to kill your girlfriend.Here is E!s report on how it all went down.Rihanna and Chris Brown began squabbling after leaving Clive Davis's pre-Grammy party late saturday.Shortly after midnight ,things blew up between them.Chris Brown pulled his silver Lambourghini to a side street in L.A's Hancock Park neighbourhood.Thats when per the source,Rihanna grabbed the car keys and tossed them out the window,sending Chris Brown into a rage.He tried in vain to find the keys,then came back to the car,put his hands around her neck and ,according to the insider,said ,"I'm going to kill you!".The 20 years old "Disturbia singer told police that she lost consciousness,the source says , and when she awoke ,Chris Brown had fled.In conclusion, E!'s opinion towards Chris Brown's action is that he should be under lock up for a long time if this is how it went down.Well,after a week of not saying anything.It is a rather classic statement that plays so many cards,including counsel with his Pastor and his facebook being Hacked.I think this statement is a work of a publicist. Chris Brown's real feelings happened 1 week ago.

Monday, June 14, 2010

A GREAT DAY IN COLLEGE TODAY

I had a great day in college with ma frens danni and karen george..and a new fren for me as well..bryan...he is just so adorable and helpful..hehe.and am very glad to have him as ma fren..thanks 2 god..

Sunday, June 13, 2010

SUMMARY OF CHAPTER 1;MASS COMMUNICATION

In its simplest form communication is the transmission of a message from a sourcer to a receiver .Hence communication is a reciprocal and ongoing process with all involve parties more or less engaged in creating shared meaning.Communication researcher Wilbur Schramm,using ideas originally developed a graphic way to represent the reciprocal nature of communication,This depiction of interpersonal communication where communication between two or a few people.Rather because communication is an ongoing and reciprocal process ,all the participants create meaning by encoding and decoding.Source and receiver may be individuals or group or maybe machine,immediate or delayed feedback,may be impossible and messages like private or public.Mass communication specifically means when a complex organization with machine aid.produces and transmit messages.Mass communication audiences are large,heterogenous,individuallyanoymous and self-selected.Mass media are channels for mass communication that transmit messages,example radio station.magazine.Mass media typically have well-defined organizational structure that involves specialization and division of labour generally a bureaucracy and yet channels of communication with organization are generally formal.The websites are affordable,bypass gatekeepers.The traditional model of mass communication was a one- two many.There are 3 convergences wich are corporate ,operational and device convergences.Small screen devices allow media to become increasingly mobile.example cell phones.

A few green facts about the World Cup

The World Cup kicked off. Many people have pulled sickies to watch it. Some work places have installed projectors with matches being played on TV. Others just find find relevant and topical ways to tie football into their jobs. Like me. So, here's your Green Guide to the World Cup. Some green facts you might not have known.



- 9 teams competing in the world cup will be wearing jerseys made from recycled plastic bottles. These teams are Brazil, the Netherlands, Portugal, England, New Zealand, Australia, Serbia, Slovenia and Korea, are among the teams who will be sporting the shirts. This process reduces energy consumption by up to 30 percent compared to standard manufacturing of virgin polyester. Apparently, Nike has prevented nearly 13 million plastic bottles going into landfill sites which would be enough to cover more than 29 football pitches.
- Africa's very first high speed train, the Gautrain, has been built, just in time for loads of people traveling to matches to board and avoid the congestion in South Africa. Top train speed is 160 km/h (100mph) and although its not that fast, it's still a big deal.
- The Moses Mabhida Stadium in Durban, South Africa is made from 30% reused materials form the old stadium. The stadium also has rainwater collection system, water-saving installations, energy-efficient heating and cooling systems and natural ventilation design.