Summary on Chapter 2-Perspectives of Mass Communication

Chapter 2 is basically about Perspective of Mass Communication..Throughout this whole chapter i understand about 3 main things which are Paradigms,Functions Analysis and Critical or known as Cultural studies.Well what i understand about paradigms is that they are models guiding about how we think.It is relevant to mass communication process include Functional Approaches and Critical approach.They are very useful because they provide perspective to examine mass com,understand the media behaviour and help identify important elements,whereas Functional Analysis is something best understand by examining how it is used.For mass media ,this means how audience interact with media.The functions of mass comm for society are societal level,society require certain communication,some are handled by media and we must consider the consequences.The 1st ting Surveillance that is warning and instrumental,then consequesnces that will speed of propagating truth and error,anxiety and so forth.Then there is Interpretation that express the viewpoints.The consequences are wide range of contrasting viewpoints,weight all sided b4 making conclusion.Linkage is where bring together various elements of society followed by the consequences that build new groups or communities and hate groups that uses the internet.Transmission of values is where people adapt behaviours of group,followed by consequesnces that stabilize society by creating bonds.As n TV,they has great potential in socialization,violent or stereotypical content as in Entertainment that lead 2 content appeals to lowest common denominator of taste.2 ways on how people use mass media by uses-and gratifications.They are Cognition,Diversion,Social utility and withdrawal.As in Critical studies,contrast with functional approach,more qualities and examine different concepts .Basic concepts that i learned are culture,text,meaning,polysemy,ideology and hagemony.