Jamie Oliver and his wife Jools are hoping baby number three will be a boy

As Jools Oliver shows off her growing baby bump,husband Jamie Oliver has revealed that he hopes their child will be a baby boy.Jools is reportedly due to give birth in March next year.She and Jamie already have two daughters,six year-old Poppy Honey and five-year-old Daisy Boo.
"It would be great to have a boy,as I am in a totally oestrogen-filled house.But i really don't mind as long as it's healthy,"celebrity chef Jamie told the media."I won't be suffering to many sleepless nights when the new baby comes because Jools is brilliant about getting the kids into a routine.We are very excited ,expecially as it's not been easy for us to have them".
Jools,a 34 -year old formel model,had had to go undergo intense fertility treatment to conceive Poppy and Daisy as she suffers from polycystic ovaries,but their latest baby was reportedly conceived naturally.
Jamie,32,had admitted that he would consider adopting a son if they cannot have one biologically ."If i can't produce a boy I will have to adopt one.I would consider it,"he said."We have tow beautiful,healthy girls and we cherish them.But I'd be lying if I said it wouldn't be great to have a boy.
Jools would like to have another child but there are so many vulnerable orphans out there.Jools and I need to sit down and have a very serious conversation about it."
Earlier this year,Jools had revealed :"I would love more kids but number three is taking longer than I thought.If i have to go through the fertility drugs again,I will."
She also spoke out against rumours that she and Jamie's marriage was in trouble."It sounds old-fashioned but I think when you're with someone like Jamie,you need a wife like me.I'm in the background ,making sure the kids are in bed and everyone's happy.There is nothing I would rather do.
Even if I imagine going out with other man,Jamie has got more of what I want.If they were better looking,taller,hunkier,I would still think that Jamie's better.He is calm,he is not a worrier,nothing is a problem.All my friends like him,and he is a man's man.He never gives me any worries."Jamie and Jolly have been married for eight years.

Summary of chapter 19-social effects of mass communication

When investigating mass communication effects it focus on scientific studies.There are 2 common methods which are survey and experiment .I have also learned about media and socialization where it is best known how individuals come to adopt behaviors and values of the group including media. Media plays an important role as a primary source of information.Learning is important part of the socialization process.Media also play important role in transmitting attitudes,perception and beliefs expecially in young people who are heavy viewers of TV ,when stereotypes oonsistently recur.For instance creating stereotypes,effects of heavy viewing and absence of alternative information are some of the effects .Then there is also known as the Cultivation analysis,where heavy TV viewing cultivates perceptions of reality consistent with the view of the world presented on TV.They are methodology,research findings and criticisms of cultivation analysis.Then when we look at Agenda Setting studies,examine information -based media ,especially political campaigns and issues.Agenda research had led to Framing research and agenda building research.Decades of surveys reveal a significant correlation between viewing violent TV and aggressive behavior in real life.Panel studies,have provided stronger evidence that there is a mutual causal connection between watching TV violence and performing aggresive behavior in real life. There are also 2 rival theories on impact of media violence are catharsis and stimulation. When we look at the complicating factors,many can influence the outcomes of experiments into the effects of violent content like experiment setting whereas Field experiment are more naturalistic where people react more naturally .Rather than that,research on prosocial behavior studies potential positive effects like helping.When we look at surveys ,survey data measure what Tv programs children watch,and how often they perform prosocial acts.Other behavior effects are political behavior are negative advertising.Then when we look at the privacy ,the widespread exchange of information has had both positive and negative consequences.Personal information is uncomfortably easy to find.Mass media also serves needs of ever more speacialized audiences where directing people to ever more selective content exposure.Last will be the escape where people could alwayz immerse themselves in world of mass media,and tune out of the real world.New technologies have caused those fears to resurface like HDTV.

Entertainment sector-Bachelor no 1,2 and 3..Dating in the Dark on blind dates.

Does personality trump appearance when you're looking for love?That's the question ABC's new reality show,Dating in the Dark,tries to answer.On the show,three bachelors are in one wing of a house while three bachelorettes are in another-and their only face-to face interaction takes place in a dark room! While they can't see each other,we can,thanks to night- version cameras.But what puts this show over the top is that even when couples make a sight-unseen love connection,they can still reject the guy or girl,or get rejected ,once they get a good look!
When you take eye contact ,body languange and physical connection out of the equation,people drop their guard.They get really serious about who they are and talk about their life,because that's really all they can do,"host Rossi Morreale,32,tells STAR."It makes for some very interesting situations!".And some very sticky ones!Rossi says that when the couples meet face-to face,they're not alwayz as indifferent to physical beauty as they thought they would be!

PREETY UGLY
"i thought guys will need a more physical connection and girls would need a more emotional one,"says Rossi,"but I was wrong.I can tell you that the girls are a little harsher than you think they would be,and a lot of guys get hurt!"And while some of the players claimed they didn't care about looks and stuck with the guy or girl of their choosing,others were a bit more shallow."There are some really beautiful girls who say they don't care what the guy looks like,'OK,I was wrong.I don't want to see him anymore!'''''' Ouch!!!!!!

Summary of chapter 15-Advertising

A simple definition of advertising are nonpersonal presentation or promotion of goods and ideas.This definition has become blurry as many practitioners believe differentiating advertising from others forms of marketing is no long useful.The functions of advertising are marketing,education,economic and social.Then i also learned about types of advertising that can be classified in several ways like target audience ,primary or selective demand.Advertising in digital age,makes the birth of online advertising.If you look at the audience, they continue to take control over media choices.Advertisers reach audiences in other ways like product placement,or viral advertising.Then we look at the new channel,where digital revolution opens up new advertising avenues like blogs.Other than that,there are 3 main components of advertising industry which are advertisers,agencies and media.When looking at advertisers there are 2 main type of advertisers which are national and local.Followed by agencies where there is independent business organization to develop ,prepare or place advertising.Last one is the media where there are for important dimensions vary by medium that are reach,frequently,selectively and efficiency.When looking at the advertising campaign where we should choose the market strategy ,select main appeal or theme,product ads,thus the advertising research are formative ,message research and tracking studies.Business-to-business which are multi-billion dollar industry ,with advertising directed at business rather than general consumers.There are four categories which are trade,industrial,professional and agricultural,whereas in consumer type of business ,the target audience are small,products are technical,complex and expensive.

chapter 14 summary-Public Relations

When defining Public Relation is similar to but essentially different from advertising that both try to pursuade ,both use mass media. The main differences is that PR is management function,whereas advertising is marketing function.Pr also concern in communication,but advertising does not use interpersonal.Corporate web sites are first line of communication like shareholders.When communication with the media,PR practitioners use the internet to streamline their media efforts. like e-mail press release.In organization of the pr industry contains which are internal and external.Internal are like employees and on whereas external are like mass media.. There are also many main areas of PR efforts including business,non-profit .In internet PR department vary.A typical PR campaign involves several stages that are separately defined but in practice are a continuing and overlapping process.The first key step in the process like trade journals,surveys and so on.Followed by Planning that are strategic plans,tactical plans,and management by objectives.Next,Communication in where PR personnal become the source of the communication.Messages are sent using the desired channels.Last will be the evaluation on how well u did something example can be known through surveys.

CHAPT 11-Cable,Satellite and Internet Television

Cable TV began modestly in the 1950s as a device,that brought TV to remote areas.Satellite TV transmissions gave people more reasons to subscribe to cable.Telecommunication Act of 1996 where TV companies could provide cable TV and where cable could provide telephone service.Besides that,satellite and cable systems use digital technologies to support video on demand,high definition ,tv.Cable systems also provide telephone and internet service.Based on mobile media,cable and satellite content can be sent to cell phones and all.The structure of cable TV which has distribution system.I have also learned about the programming and financing cable tv which are local operators like program sources,income sources ,expenses,national operation and income sources.Through video on demand,users search for content stored on cable,satellite company's server .VOD has been slow to catch on and it is low priority for cable companies.Then satellite tv also have structures like content providers,broadcast centers ,thus ownership trend is toward consolidation .Starting an internet channel requires only like camera and website.Based on the audience, 85% of US households subscribe to cable or satellite providers.25% of internet users watch online videos at least once a week.

Jess's Secret Hook-Up With Tiger and move in with Billy

Just when we thought the list of Tiger Woods's reported flings couldn't get any longer you can now throw Jessica Simpson into the mix.The pair enjoyed a flirt-fest just days before singer Jess and beau Tony Romo split in July.
Tiger ,33,invited Tony to be his partner at a golf tournament in Maryland and Jessica went along.She'd actually met Tiger before and thought he was really sexy,"says a pal."She was thrilled to be seeing him again,and even packed slinky outfits so he'd notice her.".
Notice her,he did! When Jess,29 showed up in a skimpy dress Tiger made a beeline for her,even though Tony,29,was by her side."Tiger liked what he saw and let her know it," says a source.Jess, who'd been fighting with Tony wasn't paying attention to her,so she was like,'What the hell!! reveals a source.
Over the next few days,the pair met up several times."They went out of their way to see each other,"says Jess's pal."Jess would playfully pat his chest and Tiger tenderly brushed her arm as they flirted.He made it clear he was into her.
Sources say Jess made the next move,asking the champ if he'd give her private golf lessons.As the pair exchanged digits,they saw the flirting reached fever pitch. However ,Jess has been quick to deny the rumour of an affair,describing the story as "a joke" and "a lie" on Twitter.
While Jess's sesh with tiger was just a passing flirtation,things are becoming serious between the singer and her latest beau,Smashing Pumpkins' frontman Billy Corgan.After dating for just a few months,the eager beaver's already asked Billy to move into her LA home.
A source tells NW,"Jess is totally into him and wants them to spend as much time together as possible.She hates the idea of him spending so much time in his home in Chicago,so she suggested he move in."
Despite concerns from Jess's family that Billy,42 will break her heart,her pal Inger Laurie believes the pair are perfect for each other."He's exactly what Jess needs," she says."It seems like they're an odd couple but Billy is a great match for her.He's sweet and sensitive in a genuine way."

SUMMARY FOR CHAP 7- RADIO

After the war,corporate America saw radio's potential like RCA .Radio seen as wireless telegraphy and a few thought of broadcasting to wide audience like David Sarnoff who thinks that his new invention would beoome a radio music box.Later,Frank Conrad began broadcasting from his garage.The station,KDKA,signed on in 1920 and is still on air,making it the country's oldest station.In response,RCA,GE,ATT along with many other companies and organization started radio station.Radio found its role as a broadcast medium.Before 1926,radios were bulky,filled with tubes and batteries,and hard to tune.Between 1925 -1930,17 million radio sets were solid.Early broadcasters were stores,newspapers,schools,businesses,and not broadcasting companies.Besides that,networks allows stations to share program content like cut costs.It also allows advertisers to reach larger audience.The first network was NBC.Depression was a problem in year 1930- 1940 where radio fared well .Federal Communications Commission created in 1934 that regulated all electronic communicators.During depression,people wanted diversion and escape.well during world war 2 radio thrived as ad revenues increased.NBC divested itself of one network .I also learned about the growth and stabilization in year 1955 till the late 90s,where number of stations more than doubled.Payola is where record producers bribed DJs to play certain music.National Public Radio begins ,grows to 160 affiliated stations by 1980.Telecommunication Act of 1996.Talk become hottest AM format.Competition from satellite radio,internet radio,ipods.Radio stations slowly entered the digital age,but they may be speding up.Example web sites.The early radio station web sites simply streamed broadcast content and now sites contain additional information and services.Stations also use web sites to generate revenue.High Definition Radio improves signal quality of terrestrial radio stations.Satellite radio in order catogerized into 2 radios which are XM radio and Sirius radio.Then they also have internet radio where traditional broadcasters stream signals on internet and the last in the mobile radio that usually found in cell phones.User-Generated Content like podcasting where recording an audio program and making it available for download.We can also see the ownership in the radio industry where the Telecommunication Act of 1996.In putting together a program there are 3 formats which are music,talk and all -news.In economics wise,radio is cheap to produce and distribute and it lends to target marketing.Last but not least the radio audience contains 575 million radio sets in US,average person had radio on 3 hours daily.As people age,they prefer different formats.

Gwen Stefani spotted out with husband gavin less than two months after giving birth to Zuma

Less than two months after giving birth to second Zuma,pop superstar Gwen Stefani made one of her first public appearances with husband and singer Gavin Rossdale at the launch party for Domino:The Book Of Decorating at interior designer Kelly Wearstler's Beverly Hills home.
Wearing her trademark red lipstick,Gwen looked happy and healthy,and appeared to have shed most of her baby weight already.The following week,the was spotted again,this time with elder son Kingston,2,as they visited a Bristol Farm in Los Angeles for some shopping.
Meanwhile,Gwen has also kept busy with her party of her own-her 39th birthday bash that was recently held at Hollywood Hills home.About 100 guests attended the dance party,including her No Doubt bandmates,Ashton Kutcher and Demi Moore,the newly- married Ellen DeGeneres and Portia De Rossi,Nicole Richie and Christian Aguilera.
The deejay played great music from the 80s and all her favourites reggae,songs by The Specials,Fishbone.The Police.She danced all night and went from person to person just being the birthday girl," a guest was quoted as saying ."You'd never guess she'd had a baby six weeks ago,she looks great.She looks really happy and so good.She and Gavin were so sweet together.

Summary about Magazines-chap5

Well magazines to have had a long history in US like newspapers.The colonial period is a type that have variety of opinion pieces ,facts and human interest stories.After the revolution,continue to target educate elite audience and present mix of topical and political articles.During penny press era which is 4rum 1820 till 1860 magazines appealed to mass audience and target the middle clas.In 1860 to 1900 many new magazines appeared and between the wars three magazines types emerged which are digest,news weeklies and pictorial magazines.well magazine in digital age,they are still learning how to use the internet.Replica editions are not online editions but they mimic the print magazine,then mobile magazine can be read on laptops ,cell phones and magazine podcast are available.Well to talk about the magazine industry,it can be classified by the type of content presented in magazine by three tradition components of manafacturing.They are content categories,funtional categories and magazine ownership.I also get 2 knw that a variety of people work together to create a magazine like departments and staff.They publish the magazine to plan for upcoming issue.As in economics it contains revenue sources and the magazine industry facing tough time.Last but not least i have learned about the feedback which are Audit Bureau of circulation,Business Publication Audit and Online readership,Finally to talk about the magazine audience,85% of US adults read at least one magazine per month,readers more educated and more affluent than non-readers.

Summary about Newspapers

Newspaper have had a long history in the U.S. Journalism in Early America contains two important Newspapers which are General features of colonial newspaper and Noteworthy Colonial newspaper.At the beginning of Revolution,tension happened between Colonies and Britain.The political press happens from the year 1790 till 1833.During the First Amendment which happened on the 1790,guarantees the press freedom.Anne Royall was the first important female political journalist.I have also learned about penny press that has changed which are basis of newspaper economic support,distribution pattern and definition of news.Well as we all know,newspapers become Big business.As we can see,Civil War and development of telegraph changed how stories were written in 2 ways they are lead and inverted pyramid.Rather than that,i have also learned more or less about yellow journalism which increased the use of sex,murder,self-promotion,and human interest stories and the positive impact are enthusiasm,professional writing,aggressive reporting and investigative journalism.Then the impact of the great depression are social and economic on newspapers that many dailies went out of business and radio emerged as competitor for advertising dollars.After the world war 2,economic forces affected the newspaper industry like more consolidation,grown of chain newspapers,few cities with competing newspapers and so forth.Well besides that we have online newspapers that vary in size and complexity.Advantages over print newspapers are not limited by news hole size,interactive.Replica Editions is not as same as the online editions.They look the same as traditional editions,with same content,whereas mobile media are like cell phones,laptops.Defining features of newspapers..they are diverse array of content,conveniently packaged,local,historical record,watchdog role and timely.Then print dailies categories of newspapers are national newspapers and on.When producing the print and online paper,convergences has appeared in print and online newspapers.In prepublication routine,sources of news like local reporting,then News hole,printed papers are laid out and printed,whereas online news hole are not applicable and convergences:reporters prepare stories for online and print.In economics,business model is changing and two main revenue sources are advertising and circulation.In advertising revenue,print version of newspapers contain local advertising,classified advertising whereas in online version,contain banner advertising,display advertising and classified advertising.Then in Circulation revenue,subscription and single -copy sales and overall circulation figures are very important to the newspaper industry.

Single again Dumped Britney Spears back to Bingeing

Britney Spears is in the midst of a fast food feeding frenzy,piling on the kilos after a series of boy-related binges.The mum of two had been happily juggling romances with backup dancer Chase Benz and ex-husband Kevin Federline during her Circus tour.But with both men putting a sudden end to the furtive flings,Britney's been stuffing herself to dull the pain.
"She's chowing down on the junk food like there's no food tomorrow,"says an insider."She has people sneak out for her most nights to get food ,she gives them a list to exactly what she wants..and then she spends a good three hours locked in her room working her way through it."
Famously unstable Brit was devastated when Chase reunited with his home-town girlfriend after their short-lived sexcapade.Then K-Fed also had a chance of heart and pulled the plug on their romps,flying back to LA to patch things up with girlfriend Victoria Prince."She'd been learning on both men for emotional support to help her get through the tour,"says an insider."But Kevin's washing his hands of Brit."
After getting sympathetic staff to trawl fast-food joints such as McDonald's and Taco Bell behind her controlling father Jamie's back,wardrobe assistants are now working overtime to deal with Brit's rapidly expanding waistline."She's put on about 10 pounds [4.5kg] and none of her costumes fit anymore!"says a source."Her dresser is literally pulling her hair out because she's constantly having to alter those skimpy little outfits Britney wears on stage.

Summary of chapter 13-News Gathering and Reporting

I have learned about deciding what is news.They contains timeliness,proximity,prominence,consequences,human interest and economics.Internet increase number of news sources like general new sites,news aggregators and specialized news sites.Well in digital age,they contain Citizen Journalisim,Hyperlocal News,and the Converged Journalist.Besides that,i have learned about the categories of news and reporting that is hard news and soft news.In hard news they contain two medium that is print media and broadcast media,whereas soft news features wide range of topics and human interest and they also follow the Inverted Pyramid style like print media that is more common on TV than radio.They also contain Investigative Reports that is kinda longer than typical news.Well according to the News flow,many gatekeepers in print and broadcast news whereas online reporting have fewer gatekeepers.Rather than that,there is a important service which is knwn as the Wire Services.The 2 biggest wire services knwn as AP AND UPI.Wire Services provide most of the news about what's going on outside the local community.Media also have different in News courage knwn as words and pictures where TV has strong visual dimension ,but visual is also important to print and online.Finally i also learned about Readership and Viewership in where audience has become less likely to trust the media.

Summary on Chapter 2-Perspectives of Mass Communication

Chapter 2 is basically about Perspective of Mass Communication..Throughout this whole chapter i understand about 3 main things which are Paradigms,Functions Analysis and Critical or known as Cultural studies.Well what i understand about paradigms is that they are models guiding about how we think.It is relevant to mass communication process include Functional Approaches and Critical approach.They are very useful because they provide perspective to examine mass com,understand the media behaviour and help identify important elements,whereas Functional Analysis is something best understand by examining how it is used.For mass media ,this means how audience interact with media.The functions of mass comm for society are societal level,society require certain communication,some are handled by media and we must consider the consequences.The 1st ting Surveillance that is warning and instrumental,then consequesnces that will speed of propagating truth and error,anxiety and so forth.Then there is Interpretation that express the viewpoints.The consequences are wide range of contrasting viewpoints,weight all sided b4 making conclusion.Linkage is where bring together various elements of society followed by the consequences that build new groups or communities and hate groups that uses the internet.Transmission of values is where people adapt behaviours of group,followed by consequesnces that stabilize society by creating bonds.As n TV,they has great potential in socialization,violent or stereotypical content as in Entertainment that lead 2 content appeals to lowest common denominator of taste.2 ways on how people use mass media by uses-and gratifications.They are Cognition,Diversion,Social utility and withdrawal.As in Critical studies,contrast with functional approach,more qualities and examine different concepts .Basic concepts that i learned are culture,text,meaning,polysemy,ideology and hagemony.

CHRIS BROWN 'S CLAW ACTION TOWARDS RIHANNA

First of all why did CHRIS BROWN beat up RIHANNA?? Every single people will be wondering..y??Well for my information that i got was that,because Chris had been cheating on Rihanna,who called while they were in the car.Apparently Rihanna figured it out got upset,hit him while he was driving and he flipped and beat her up.Rihanna gave Chris Brown Herpes,currently being denied by Rihanna's camp.Rihanna broke it off with Chris Brown causing him to flip out and beat up Rihanna.I think Chris Brown was cheating on her and she found out.Not sure how it causes you to flip out and try to kill your girlfriend.Here is E!s report on how it all went down.Rihanna and Chris Brown began squabbling after leaving Clive Davis's pre-Grammy party late saturday.Shortly after midnight ,things blew up between them.Chris Brown pulled his silver Lambourghini to a side street in L.A's Hancock Park neighbourhood.Thats when per the source,Rihanna grabbed the car keys and tossed them out the window,sending Chris Brown into a rage.He tried in vain to find the keys,then came back to the car,put his hands around her neck and ,according to the insider,said ,"I'm going to kill you!".The 20 years old "Disturbia singer told police that she lost consciousness,the source says , and when she awoke ,Chris Brown had fled.In conclusion, E!'s opinion towards Chris Brown's action is that he should be under lock up for a long time if this is how it went down.Well,after a week of not saying anything.It is a rather classic statement that plays so many cards,including counsel with his Pastor and his facebook being Hacked.I think this statement is a work of a publicist. Chris Brown's real feelings happened 1 week ago.

A GREAT DAY IN COLLEGE TODAY

I had a great day in college with ma frens danni and karen george..and a new fren for me as well..bryan...he is just so adorable and helpful..hehe.and am very glad to have him as ma fren..thanks 2 god..

SUMMARY OF CHAPTER 1;MASS COMMUNICATION

In its simplest form communication is the transmission of a message from a sourcer to a receiver .Hence communication is a reciprocal and ongoing process with all involve parties more or less engaged in creating shared meaning.Communication researcher Wilbur Schramm,using ideas originally developed a graphic way to represent the reciprocal nature of communication,This depiction of interpersonal communication where communication between two or a few people.Rather because communication is an ongoing and reciprocal process ,all the participants create meaning by encoding and decoding.Source and receiver may be individuals or group or maybe machine,immediate or delayed feedback,may be impossible and messages like private or public.Mass communication specifically means when a complex organization with machine aid.produces and transmit messages.Mass communication audiences are large,heterogenous,individuallyanoymous and self-selected.Mass media are channels for mass communication that transmit messages,example radio station.magazine.Mass media typically have well-defined organizational structure that involves specialization and division of labour generally a bureaucracy and yet channels of communication with organization are generally formal.The websites are affordable,bypass gatekeepers.The traditional model of mass communication was a one- two many.There are 3 convergences wich are corporate ,operational and device convergences.Small screen devices allow media to become increasingly mobile.example cell phones.

A few green facts about the World Cup

The World Cup kicked off. Many people have pulled sickies to watch it. Some work places have installed projectors with matches being played on TV. Others just find find relevant and topical ways to tie football into their jobs. Like me. So, here's your Green Guide to the World Cup. Some green facts you might not have known.



- 9 teams competing in the world cup will be wearing jerseys made from recycled plastic bottles. These teams are Brazil, the Netherlands, Portugal, England, New Zealand, Australia, Serbia, Slovenia and Korea, are among the teams who will be sporting the shirts. This process reduces energy consumption by up to 30 percent compared to standard manufacturing of virgin polyester. Apparently, Nike has prevented nearly 13 million plastic bottles going into landfill sites which would be enough to cover more than 29 football pitches.
- Africa's very first high speed train, the Gautrain, has been built, just in time for loads of people traveling to matches to board and avoid the congestion in South Africa. Top train speed is 160 km/h (100mph) and although its not that fast, it's still a big deal.
- The Moses Mabhida Stadium in Durban, South Africa is made from 30% reused materials form the old stadium. The stadium also has rainwater collection system, water-saving installations, energy-efficient heating and cooling systems and natural ventilation design.