Jamie Oliver and his wife Jools are hoping baby number three will be a boy

As Jools Oliver shows off her growing baby bump,husband Jamie Oliver has revealed that he hopes their child will be a baby boy.Jools is reportedly due to give birth in March next year.She and Jamie already have two daughters,six year-old Poppy Honey and five-year-old Daisy Boo.
"It would be great to have a boy,as I am in a totally oestrogen-filled house.But i really don't mind as long as it's healthy,"celebrity chef Jamie told the media."I won't be suffering to many sleepless nights when the new baby comes because Jools is brilliant about getting the kids into a routine.We are very excited ,expecially as it's not been easy for us to have them".
Jools,a 34 -year old formel model,had had to go undergo intense fertility treatment to conceive Poppy and Daisy as she suffers from polycystic ovaries,but their latest baby was reportedly conceived naturally.
Jamie,32,had admitted that he would consider adopting a son if they cannot have one biologically ."If i can't produce a boy I will have to adopt one.I would consider it,"he said."We have tow beautiful,healthy girls and we cherish them.But I'd be lying if I said it wouldn't be great to have a boy.
Jools would like to have another child but there are so many vulnerable orphans out there.Jools and I need to sit down and have a very serious conversation about it."
Earlier this year,Jools had revealed :"I would love more kids but number three is taking longer than I thought.If i have to go through the fertility drugs again,I will."
She also spoke out against rumours that she and Jamie's marriage was in trouble."It sounds old-fashioned but I think when you're with someone like Jamie,you need a wife like me.I'm in the background ,making sure the kids are in bed and everyone's happy.There is nothing I would rather do.
Even if I imagine going out with other man,Jamie has got more of what I want.If they were better looking,taller,hunkier,I would still think that Jamie's better.He is calm,he is not a worrier,nothing is a problem.All my friends like him,and he is a man's man.He never gives me any worries."Jamie and Jolly have been married for eight years.

Summary of chapter 19-social effects of mass communication

When investigating mass communication effects it focus on scientific studies.There are 2 common methods which are survey and experiment .I have also learned about media and socialization where it is best known how individuals come to adopt behaviors and values of the group including media. Media plays an important role as a primary source of information.Learning is important part of the socialization process.Media also play important role in transmitting attitudes,perception and beliefs expecially in young people who are heavy viewers of TV ,when stereotypes oonsistently recur.For instance creating stereotypes,effects of heavy viewing and absence of alternative information are some of the effects .Then there is also known as the Cultivation analysis,where heavy TV viewing cultivates perceptions of reality consistent with the view of the world presented on TV.They are methodology,research findings and criticisms of cultivation analysis.Then when we look at Agenda Setting studies,examine information -based media ,especially political campaigns and issues.Agenda research had led to Framing research and agenda building research.Decades of surveys reveal a significant correlation between viewing violent TV and aggressive behavior in real life.Panel studies,have provided stronger evidence that there is a mutual causal connection between watching TV violence and performing aggresive behavior in real life. There are also 2 rival theories on impact of media violence are catharsis and stimulation. When we look at the complicating factors,many can influence the outcomes of experiments into the effects of violent content like experiment setting whereas Field experiment are more naturalistic where people react more naturally .Rather than that,research on prosocial behavior studies potential positive effects like helping.When we look at surveys ,survey data measure what Tv programs children watch,and how often they perform prosocial acts.Other behavior effects are political behavior are negative advertising.Then when we look at the privacy ,the widespread exchange of information has had both positive and negative consequences.Personal information is uncomfortably easy to find.Mass media also serves needs of ever more speacialized audiences where directing people to ever more selective content exposure.Last will be the escape where people could alwayz immerse themselves in world of mass media,and tune out of the real world.New technologies have caused those fears to resurface like HDTV.

Entertainment sector-Bachelor no 1,2 and 3..Dating in the Dark on blind dates.

Does personality trump appearance when you're looking for love?That's the question ABC's new reality show,Dating in the Dark,tries to answer.On the show,three bachelors are in one wing of a house while three bachelorettes are in another-and their only face-to face interaction takes place in a dark room! While they can't see each other,we can,thanks to night- version cameras.But what puts this show over the top is that even when couples make a sight-unseen love connection,they can still reject the guy or girl,or get rejected ,once they get a good look!
When you take eye contact ,body languange and physical connection out of the equation,people drop their guard.They get really serious about who they are and talk about their life,because that's really all they can do,"host Rossi Morreale,32,tells STAR."It makes for some very interesting situations!".And some very sticky ones!Rossi says that when the couples meet face-to face,they're not alwayz as indifferent to physical beauty as they thought they would be!

PREETY UGLY
"i thought guys will need a more physical connection and girls would need a more emotional one,"says Rossi,"but I was wrong.I can tell you that the girls are a little harsher than you think they would be,and a lot of guys get hurt!"And while some of the players claimed they didn't care about looks and stuck with the guy or girl of their choosing,others were a bit more shallow."There are some really beautiful girls who say they don't care what the guy looks like,'OK,I was wrong.I don't want to see him anymore!'''''' Ouch!!!!!!

Summary of chapter 15-Advertising

A simple definition of advertising are nonpersonal presentation or promotion of goods and ideas.This definition has become blurry as many practitioners believe differentiating advertising from others forms of marketing is no long useful.The functions of advertising are marketing,education,economic and social.Then i also learned about types of advertising that can be classified in several ways like target audience ,primary or selective demand.Advertising in digital age,makes the birth of online advertising.If you look at the audience, they continue to take control over media choices.Advertisers reach audiences in other ways like product placement,or viral advertising.Then we look at the new channel,where digital revolution opens up new advertising avenues like blogs.Other than that,there are 3 main components of advertising industry which are advertisers,agencies and media.When looking at advertisers there are 2 main type of advertisers which are national and local.Followed by agencies where there is independent business organization to develop ,prepare or place advertising.Last one is the media where there are for important dimensions vary by medium that are reach,frequently,selectively and efficiency.When looking at the advertising campaign where we should choose the market strategy ,select main appeal or theme,product ads,thus the advertising research are formative ,message research and tracking studies.Business-to-business which are multi-billion dollar industry ,with advertising directed at business rather than general consumers.There are four categories which are trade,industrial,professional and agricultural,whereas in consumer type of business ,the target audience are small,products are technical,complex and expensive.

chapter 14 summary-Public Relations

When defining Public Relation is similar to but essentially different from advertising that both try to pursuade ,both use mass media. The main differences is that PR is management function,whereas advertising is marketing function.Pr also concern in communication,but advertising does not use interpersonal.Corporate web sites are first line of communication like shareholders.When communication with the media,PR practitioners use the internet to streamline their media efforts. like e-mail press release.In organization of the pr industry contains which are internal and external.Internal are like employees and on whereas external are like mass media.. There are also many main areas of PR efforts including business,non-profit .In internet PR department vary.A typical PR campaign involves several stages that are separately defined but in practice are a continuing and overlapping process.The first key step in the process like trade journals,surveys and so on.Followed by Planning that are strategic plans,tactical plans,and management by objectives.Next,Communication in where PR personnal become the source of the communication.Messages are sent using the desired channels.Last will be the evaluation on how well u did something example can be known through surveys.

CHAPT 11-Cable,Satellite and Internet Television

Cable TV began modestly in the 1950s as a device,that brought TV to remote areas.Satellite TV transmissions gave people more reasons to subscribe to cable.Telecommunication Act of 1996 where TV companies could provide cable TV and where cable could provide telephone service.Besides that,satellite and cable systems use digital technologies to support video on demand,high definition ,tv.Cable systems also provide telephone and internet service.Based on mobile media,cable and satellite content can be sent to cell phones and all.The structure of cable TV which has distribution system.I have also learned about the programming and financing cable tv which are local operators like program sources,income sources ,expenses,national operation and income sources.Through video on demand,users search for content stored on cable,satellite company's server .VOD has been slow to catch on and it is low priority for cable companies.Then satellite tv also have structures like content providers,broadcast centers ,thus ownership trend is toward consolidation .Starting an internet channel requires only like camera and website.Based on the audience, 85% of US households subscribe to cable or satellite providers.25% of internet users watch online videos at least once a week.

Jess's Secret Hook-Up With Tiger and move in with Billy

Just when we thought the list of Tiger Woods's reported flings couldn't get any longer you can now throw Jessica Simpson into the mix.The pair enjoyed a flirt-fest just days before singer Jess and beau Tony Romo split in July.
Tiger ,33,invited Tony to be his partner at a golf tournament in Maryland and Jessica went along.She'd actually met Tiger before and thought he was really sexy,"says a pal."She was thrilled to be seeing him again,and even packed slinky outfits so he'd notice her.".
Notice her,he did! When Jess,29 showed up in a skimpy dress Tiger made a beeline for her,even though Tony,29,was by her side."Tiger liked what he saw and let her know it," says a source.Jess, who'd been fighting with Tony wasn't paying attention to her,so she was like,'What the hell!! reveals a source.
Over the next few days,the pair met up several times."They went out of their way to see each other,"says Jess's pal."Jess would playfully pat his chest and Tiger tenderly brushed her arm as they flirted.He made it clear he was into her.
Sources say Jess made the next move,asking the champ if he'd give her private golf lessons.As the pair exchanged digits,they saw the flirting reached fever pitch. However ,Jess has been quick to deny the rumour of an affair,describing the story as "a joke" and "a lie" on Twitter.
While Jess's sesh with tiger was just a passing flirtation,things are becoming serious between the singer and her latest beau,Smashing Pumpkins' frontman Billy Corgan.After dating for just a few months,the eager beaver's already asked Billy to move into her LA home.
A source tells NW,"Jess is totally into him and wants them to spend as much time together as possible.She hates the idea of him spending so much time in his home in Chicago,so she suggested he move in."
Despite concerns from Jess's family that Billy,42 will break her heart,her pal Inger Laurie believes the pair are perfect for each other."He's exactly what Jess needs," she says."It seems like they're an odd couple but Billy is a great match for her.He's sweet and sensitive in a genuine way."